Outside the Lines

Outside the Lines SS17 + AW17 preview

Outside the Lines SS17 has landed online and what a gorgeous collection it is! With pleasure, I hosted a press breakfast at Bronte to launch Spring / Summer collection and preview the Autumn Winter collection. What a great response it received. There were lots of demands for adult sizes for a mini-me matching look so watch […]

Scandibørn Appoints Anika Birchall PR

Anika Birchall PR has been appointed to handle PR and brand communication for Scandibørn, the Scandinavian-inspired lifestyle boutique for children’s interiors, nursery accessories. clothing, homewares and gifts. Scandibørn was established in 2016, bringing the best of Scandinavian-inspired children’s design from across the globe to its online store. Highlight brands available include Bloomingville, Cam Cam Copenhagen, […]

Prince George in Pepa & Co on Christmas Day

It’s the gift that keeps on giving. Well I certainly didn’t expect to be working on Christmas Day while on holiday abroad but as soon as I saw those pictures of Prince George arriving at Church in Bucklebury with his family for a Christmas mass, I knew immediately that this was a coat by Spanish childrenswear […]

Question Everything

Question Everything Appoints Anika Birchall PR

Anika Birchall PR has been appointed to handle PR & brand communication for Question Everything, an award-winning childrenswear label offering hand-smocked dresses, rompers and separates for ages 0-8. Founded in 2012 by Angie Adams, the designs draw inspiration from Angie’s experience of different cultures and lifestyles from East meets West to street markets, floral & […]

Prince George wears Pepa & Co for his Third Birthday

It’s not everyday you get to experience a PR highlight with the Royal family wearing one of your client’s clothes but today was the day as Prince George wore a whale striped sweater and taupe coloured shorts from Pepa & Co, the Spanish childrenswear boutique based in the UK, for his official birthday portraits shot […]

Outside the Lines

Outside the Lines Launch & Press Preview

It was with enormous pleasure that Anika Birchall PR in partnership with Kidstylejunkie was appointed to host the launch and AW16 press preview for Outside the Lines, a new girlswear label for ages 3-10. A host of press, bloggers, influencers and instamums attended the event in a central London penthouse and all of us were […]