It was with enormous pleasure that Anika Birchall PR in partnership with Kidstylejunkie was appointed to host the launch and AW16 press preview for Outside the Lines, a new girlswear label for ages 3-10.

A host of press, bloggers, influencers and instamums attended the event in a central London penthouse and all of us were in agreement that we couldn’t wait for the collection to launch in August.

The 30-piece debut collection in a soft colour palette with pops of colour and delicate prints includes all the pieces required for a capsule wardrobe for girls including knitwear, washed jeans, dresses, outerwear and party skirts with a relaxed look that is interchangeable and can be dressed up or down.

Key pieces include a Breton top with soft metallic Peter Pan collar,  twisted tutu with embellished waistband and a knitted cardigan with fringing detail, all of which appeal to children and adults alike.

Roll on August 2016 when the Outside the Lines website will go live!