Category Archives: News

Cove Baby Appoints Anika Birchall PR

Cove Baby, a specialist in contemporary high-chair and weaning accessories appoints Anika Birchall PR to handle its PR and influencer communications. The British brand was established in 2020 by Nicola Law who struggled to find contemporary cushion inserts initially for the Ikea Antilop high-chair and has now developed into a full collection of accessories for […]

OYOY Living Design Appoints UK PR

Anika Birchall PR has been appointed to handle UK PR and influencer outreach for Danish interiors brand, OYOY Living Design. Established in 2012, OYOY Living Design was founded by Danish designer, Lotte Fynboe who abides by the motto ‘Less is More’ and is influenced by colour, natural materials, graphic elements and shapes creating products which […]

AMIKI Children appoints Anika Birchall PR

Anika Birchall PR has been appointed by AMIKI Children, the luxury nightwear brand to handle its PR and influencer outreach. Established in 2013 by mother of three, Katja Annus, AMIKI offers vintage- inspired, romantic nightdresses, pyjamas and robes using only the finest, natural fabrics which are kind to skin for ages 2-12 years. AMIKI is […]

kidpix pr

KidPix Appoints Anika Birchall PR

KidPix, the subscription-based service for childrenswear, has appointed Anika Birchall PR to handle PR and influencer relations for the brand. Launched in 2018, KidPix combines the luxury of personal styling with the convenience of subscription-based home shopping. Offering collections from both new and established independent designers from across the globe, KidPix aims to reduce the inconvenience […]

bbhugme press breakfast – launch of new nursing & pregnancy pillow collection

Last week, Anika Birchall PR had the pleasure of organising the launch of the bbhugme new SS19 cover collection at Bourne & Hollingsworth in Clerkenwell, London, a new range of accessories for the award-winning nursing and pregnancy pillows. Pregnant influencers and new mums attended a press event with a short talk given by bbhugme co-founder, […]

Cam Cam Copenhagen Appoints Anika Birchall PR

Danish interiors brand for babies and children, Cam Cam Copenhagen appoints Anika Birchall PR to handle its PR, brand communication and influencer relations. Established in 2012, Cam Cam Copenhagen was founded by architect couple, Sara Giese Camre and Robert Warren Paulsen offering high quality contemporary furniture and nursery accessories respectful of Scandinavian design and childhood […]

bbhugme PR

bbhugme appoints Anika Birchall PR

bbhugme, the Scandinavian brand and home of innovative products for mother and baby, appoints Anika Birchall PR to handle its PR and brand communication. The award-winning bbhugme Pregnancy Pillow™ was developed by three Norwegian chiropractors to relieve pelvic and back pain during pregnancy and aid sleep, offering optimum comfort and support. The bbhugme full range […]

Kids & Co Pop-Up In London

Last week, I hosted a press breakfast for Kids & Co London, a new pop-up organised by Pepa & Company, the Spanish childrenswear label and also featuring brands Little Aurelia, Em&Lu and Little Lulubel. The new pop-up is located in West London just off Portobello Road in the heart of Notting Hill and open for […]

Rockahula Kids PR

Rockahula Kids Appoints Anika Birchall PR

Anika Birchall PR has been appointed to handle PR and brand communication for Rockahula Kids, the award-winning childrenswear accessories label. Established in 2013 by Harriet Jones, Rockahula Kids creates fun and playful accessories including hairbands, bows, jewellery, charms, bags, purses and winter knits which are adored by little ones and parents alike. Each year, Rockahula […]

Outside the Lines

Outside the Lines SS17 + AW17 preview

Outside the Lines SS17 has landed online and what a gorgeous collection it is! With pleasure, I hosted a press breakfast at Bronte to launch Spring / Summer collection and preview the Autumn Winter collection. What a great response it received. There were lots of demands for adult sizes for a mini-me matching look so watch […]